Cultural Differences in the World of Fashion !

As fashion designers, we are looking for ways to make them visible and differentiate themselves in the international fashion market with brands. The spread of fashion to the world allows the interaction of cultures, rather than reducing cultural diversity, by enabling more cultures to be visible on the world. Today, with the emphasis put on national history and cultural identity in the international fashion scene, both the financial market, culture and art critics as well as our personal designers and brands enable them to grow and develop rapidly. The growth of the market in the national economy market and the difficulty of the competition conditions, firms and designers have followed different strategies.

For example; It is a strategy of artists and craftsmen who watches luxury apparel and haute couture companies who care about continuity, difference and elegance. These companies do not want to lose the current customer base because they are quite large as organizations and hold a certain customer base. Therefore, instead of going through radical changes, they are moving in a way that they can maintain their brand image and continue their own style.