

Cultural requirements and the social system directly affect the consumer's
fashion orientation. In addition, the researchers suggested three personal
elements that led to a change in personal appearance and clothing. These
can be defined as psychological need, fashion and personal feelings. Physical
need is related to the functional side of the clothes. The awakened need
includes two different perspectives. The first is that a certain type of person is
expected to wear when working in an office. In this case, the person responds
to the expectations of others. The second perspective is the style of clothing
created by personal reactions to activities such as shopping and party.
Mehmet Sait Dalmis